Welcome to the Accreditation Track! You know you're good.
We know you're good. So how about going for that APR? It'll
go well with that senior management position you're after.
Follow the links for a primer on the accreditation process.
| PowerPoint
Presentation |
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Many thanks to Suzanne
Cornforth of Paschall
& Associates for preparing this presentation.
Download
the original PowerPoint presentation here. |
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| CPRS
Accreditation - Background |
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Accreditation advances the CPRS Mission:
- foster professional interests of all Canadian public
relations practitioners;
- advance professional stature of PR;
- regulate practice for benefit/protection of public
interest.
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| CPRS
Accreditation - Purpose |
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"To assess a member's experience and competence in
the professional practice of public relations and to
recognize this achievement through the designation of
accreditation."
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| CPRS
Accreditation - Benefits |
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Presents professional credentials specific to PR. Increases
job competitiveness. Provides opportunity to test knowledge/experience,
validate methods and philosophies. Provides a professional
development/ learning experience.
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| CPRS
Accreditation - Process |
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Eligibility
- member in good standing of CPRS.
- employed full time in a public relations position
for five years.
- spend at least 1/2 your professional time in PR
activities.
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| CPRS
Accreditation - Process |
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Three-Part Evaluation
- Work sample (20%)
- Written examination (45%)
- Oral examination (30%)
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| CPRS
Accreditation - Process |
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Schedule
- Sept-Nov - planning/assessment.
- Dec 1 - application due in Ottawa.
- Jan - notification of eligibility.
- Apr 1- Work Sample & Accreditation Fee due.
- May - Graders evaluate; end - notification of pass/fail.
- June-Sept - research/prep for exams.
- Oct-Nov-written and oral exams. Jan - written notification
of results.
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| CPRS
Accreditation - Criteria |
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Work Sample (last 2 - 85%)
- presentation, role of the candidate, written language
skill, program evaluation.
Written Exam
- theoretical/practical knowledge, professional ethics,
judgment, philosophical approaches.
Oral Exam
- explore greater depth knowledge of public relations/approaches.
Evaluates personal presentation, oral & interpersonal
skills.
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| CPRS
Accreditation - Final Notes |
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60% in each area to pass. 65% overall to achieve accreditation.
RACE formula is stressed. Research, Analysis, Communications
Planning, Evaluation.
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| CPRS
Accreditation - Want to know more? |
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Check out the Web site:
http://www.cprs.ca/english/membership/e_membership_accredit.htm
Ask to speak to any of our accredited members in Saskatoon
about their experience. Speak to the Accreditation Chair
for applications, study events, or handbook.
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